Casa Latino Real Estate Names New President

Orlando, FL (PRWEB) 2, December 2009 – Joe LaRosa of Celebration, Florida has been named President of Casa Latino Franchise Corporation.

Mr. La Rosa joined Casa Latino as a franchise owner with a multi-unit franchise plan for greater Orlando in 2008. Company founder and CEO, Robb Heering commented; “I always knew the time would come for me to delegate key tasks and decisions regarding the company I created. Our system growth of over 100% annually since our inception in 2006 has created an immense executive level workload. It was imperative to find a strong leader to assist with the work involved in developing that amount of growth. Joe La Rosa is much more than a real estate broker, much more than a franchise owner and much more than a developer. His success in the Orlando market combined with his experience as a decision maker and leader, and his ability to cut through the hype and focus on bottom line growth, made him the obvious choice.”

Mr. La Rosa’s role as a corporate officer officially begins on January 1, 2010 but he has already taken the reigns. In addition to having primary responsibility for franchise system growth, Mr. La Rosa’s position will eventually evolve into that of Chief Operating Officer. 
Heering further stated, “I will personally continue to work tirelessly to grow our brand into a dominant global force. Casa Latino is the fastest growing real estate franchise system in the world and we anticipate that with Joe’s leadership this trend will continue. I have said this many times before…..the world is conspiring in our favor.”

For more information regarding the information contained in this press release, please contact Kristin Taylor at 321-939-1475 or visit our website at www.casalatino.com.

About Casa Latino Franchise Corporation:

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company’s model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico and several countries in South and Central America.

Global Hispanic Real Estate Firm Expands

Global Hispanic Real Estate Firm, Casa Latino, Executes National Franchise Development Deal for U.S. Expansion

Casa Latino Franchise Corporation, the world’s largest network of Hispanic real estate offices has executed its first national development agreement with Casa Latino Global Development, LLC.

Orlando, FL (PRWEB) October 28, 2009 — Casa Latino Franchise Corporation, the world’s largest network of Hispanic real estate offices has executed its first national development agreement with Casa Latino Global Development, LLC.

Based in Celebration, Florida, Casa Latino Global Development, LLC, (CLGD), owned and operated by Joseph and Michael La Rosa, became a franchise owner in late 2008 and quickly expanded to become an area developer for the Central Florida region. Now, less than a year later, the company has opened more than a dozen locations in Orlando and has forged an alliance with Casa Latino Franchise Corporation, the franchisor.

Casa Latino Franchise Corporation has tremendous faith in our abilities to help grow the brand throughout the United States. We will continue to seek out qualified real estate professionals which will prove invaluable to our ability to grow the brand.

Speaking from Celebration, Joe La Rosa, President of Casa Latino Global Development said, “Casa Latino Franchise Corporation has tremendous faith in our abilities to help grow the brand throughout the United States. We will continue to seek out qualified real estate professionals which will prove invaluable to our ability to grow the brand.”

Robb Heering, founder and CEO of Casa Latino, stated, “Our brand is doing well in many key markets despite the current economic climate. In order to continue our unprecedented growth we need to recognize the players on our team who have helped get us to this level. Joe and Mike La Rosa and their growing team of real estate professionals in central Florida have proven to us that they have what it takes to get us on the map, not only in Florida, but in many other markets as well. The newly executed agreement provides our Florida leaders to develop the entire U.S.

Effective immediately, Casa Latino Global Development will be developing teams in the following markets to sell, open and operate new Casa Latino Real Estate offices: Oklahoma City, OK, Chicago, IL, Northwest Indiana, Las Vegas, NV, Southern California and Dallas, TX.

For more information regarding the information contained in this press release, please contact Kristin Taylor at 321-939-1475 or visit our website at www.casalatino.com.

About Casa Latino Franchise Corporation:
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company’s model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico and several countries in South and Central America.

Contact:
Kristin Taylor, VP-Marketing
Casa Latino Franchise Corporation
Phone: 321-939-1475
Email: kristin (at) casalatino.com
www.casalatino.com

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Homebuyers Seminar with Special Guest Maria Elvira Salazar

Casa Latino Real Estate is proud to announce an educational seminar on Saturday, November 21, 2009 at Osceola Heritage Park, Kissimmee, Florida from 10:00am – 3:00pm for all future homebuyers in the Central Florida area.  Casa Latino will be joining forces with five-time Emmy award-winning broadcast journalist, Maria Elvira Salazar to present the many new home buyer options that are available. 

Come learn about the government proposed extension of the $8000 home buyer tax credit and visit with local builders, mortgage lenders and real estate professionals who can help place you in your new home.

Call us today at 321-939-CASA  – space is limited.

Building Balance between Culture and Commerce

At the core of the Casa Latino brand lies the essence of a tightly knit, devout culture steeped in traditional values that displays an unwavering dedication to family and a devotion to God. It is there we find the foundation for a uniquely powerful young company that is quietly climbing its way to the top of the economic food chain.

As our country’s government officials continue to debate the economic catastrophe at hand, this little company bravely set out to make a difference one person at a time; not realizing the impact it would have on the world around us.

As Casa Latino began to help Hispanic families find homes in a manor that was respectful of their culture, commerce accidentally erupted and this little real estate firm began to blossom into greatness. It was at that moment CEO and Founder; Robb Heering realized he had found a balance in life, a balance he could share with others, a balance between culture and commerce.

It seemed the universe had decided, the fates had spoken and this was the direction he would take. Often working tireless hours with his real estate customers, he was continually mindful of their needs and that meant something. It didn’t take long for the news to spread and many others like Robb were ready to hear what it was that he had created and why it was so successful. With a gentle tug in the direction of expansion, he saw an opportunity to build a real estate brand that would positively effect the world around him while at the same time, offer real estate industry professionals the opportunity to grow their businesses as a part of the Casa Latino brand.

With a team of development professionals now on board, Casa Latino is expanding its franchise program from coast to coast. With over 95 locations fully operating by end of 2009, Casa Latino has now become the fastest growing real estate brand in the U.S. (Trend Report 2009). Its impact reaches far into the U.S. real estate industry and is quickly becoming a franchise of choice for business professionals and real estate professionals alike.

As Casa Latino continues to grow and draw interest across the globe, it has evolved into not only a brand that is considerate of the Hispanic culture but of many different cultures as well. Offering the ability to understand ones core culture, while assisting them with a home purchase simply makes sense. It fills a basic human desire which is to have someone understand your purchasing needs and without hesitation, have the ability to help you fill them. Truly a balance has been found and a business born.

For more information on Casa Latino visit their website at www.casalatino.com

It’s about the American Dream

In 2005, a very unique company was established; Casa Latino opened for business and began helping Latino families purchase residential real estate.   Why a Latino focused real estate brand you ask?  Because there was a need.  Think about it, over 15.1% (45.5 million) of the total US population is Hispanic and this group had its largest growth rate in 2007 growing by 3.3%. (Based on May 2007 Census Bureau Report)

 While participating in a recent company meeting, I listened to the Casa Latino staff discuss their company and realized it’s less about the language barrier and more about the cultural barrier. One of the best examples of this thought process is best described by a member of the Casa Latino executive staff, Jorge Casas.  Jorge and his family moved to the US from Venezuela and he began working in Orlando, Florida as a realtor.  A few days after he began his new career, a Hispanic family came into the real estate office where he worked and asked for someone who speaks Spanish.  Minutes later Jorge appeared to greet the family.  He escorted them to his office and began speaking to them about their housing requirements.  The head of the family stopped Jorge in the middle of the conversation and said, “Would you mind speaking in English, my Spanish is very broken.”  The gentleman didn’t necessarily need a “Spanish speaking agent” he needed someone who understood his culture and his very specific housing needs.

In the past, recessions have been the birthplace of many successful businesses and our current economic recession is no different.   Within six months of establishing the new Casa Latino Global Development brand, 25 offices have opened for business in Florida alone.  Globally, the brand can boast approximately 80 offices.  Today, the entire organization has achieved the status of “Fastest Growing Real Estate Brand in the US” by Trend Reports 2009.

 No other real estate brand has ever grown quite like Casa Latino.  They are currently on track to surpass their projection of over 150 new offices by 2010.  Their growth is attributed to not only attempting to close the “cultural gap” that has been realized by so many in the real estate industry but is also due, in part, to the way the company operates.  For example, the brand provides state-of-the-art technology and support for each new office.  They create websites, landing pages, technical support, marketing materials, operations support and much more giving this new real estate brand an edge over the competition.  An additional welcomed detail to the new franchisee is the low fees required to do business as a Casa Latino Real Estate office.  They are less than most brands because of the unique business model that was established in the beginning.  There’s also a real sense of the overwhelming social responsibility that resonates through each member of the Casa Latino team.  They’re dedicated to creating more than just a business; they’re creating community partners.  “We’re a company that cares and desires for each office owner to give back to their community – this is key to everyone’s success, the Franchisee, the Franchise and the community”, says Joe La Rosa, President Casa Latino Global Development. 

If the current coast to coast excitement and positive growth surrounding the Casa Latino brand is any indication of its future success, they will undoubtedly have a solid year of growth in 2009.  From their domestic development goals to the future expansion plans into Peru, Costa Rica, Panama and Columbia, the sky is the limit and they are shooting for the Universe.

 For more information on Casa Latino, visit their website at www.casalatino.com.